Georgia Public Service Commission Campaign

Written By Destiny Mojica

Client: Dr. Alicia M. Johnson
Role: Social Media Manager
Platforms: Facebook, Instagram

Overview

Dr. Alicia M. Johnson ran a statewide campaign for the Georgia Public Service Commission (PSC), a down-ballot race where voter awareness is historically low. I managed the campaign’s social media during the final stretch, focusing on voter education, message clarity, and consistent digital engagement.

Strategy

  • Translated complex PSC and utility issues into clear, everyday language

  • Positioned Dr. Johnson as a trusted advocate for Georgia families

  • Used intentional message and visual repetition to build recognition

  • Responded quickly to misinformation with fact-based content

  • Centered community impact (energy bills, affordability, accountability)

Execution

  • Daily content planning and publishing

  • Caption writing, graphic coordination, and scheduling

  • Engagement support and narrative consistency across platforms

Results

  • Sustained growth in engagement throughout the final weeks

  • Increased voter understanding of the PSC’s role and impact

  • Strong alignment between digital messaging and earned media

  • Dr. Alicia M. Johnson won the Georgia Public Service Commission seat

Takeaway

Strategic, education-focused social media can be a powerful tool in down-ballot races—helping voters connect policy to their everyday lives and supporting winning campaigns.

Destiny Mojica
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