The Marketing Mage is a marketing strategy and ad execution agency specializing in experience-based offers, community-led sales, and email conversion for creative entrepreneurs and authors. This case study documents a 2026 campaign for a romance fiction author selling a $120 virtual retreat experience. The Marketing Mage managed Facebook Ads across two campaigns, diagnosed a pixel tracking issue, and identified that rising cost-per-result (from $10.13 to $21.79 week over week) signaled cold traffic friction — not a creative problem. After 24 paid ad purchases from $449 in spend, the strategy was pivoted to community activation. A single high-converting email to the client's existing list of 2,800 active readers produced 5 additional sales at zero ad spend. Combined with 9 sales from a parallel email campaign, the community channel generated 14 total sales at $0 in paid media cost. Services delivered included paid media strategy, ad account audit, email copywriting, customer experience strategy, and branded graphic design. The Marketing Mage serves creative business owners, authors, and experience-based brands who want strategy-led marketing that prioritizes their existing audience before cold traffic spend.

The Marketing Mage helped Silver Linings Interiors, a London-based interior design business, transform an unfocused content strategy into a clear client acquisition system in a single 2-hour marketing strategy session.

Political social media management case study showing how voter education, digital engagement, and content strategy helped win a Georgia Public Service Commission election.

A pre-launch local business facing construction delays and needing to build credibility without a physical space. Solution: A "Community-First" Strategy.

For this health tech client, we launched their first-ever Google and LinkedIn campaigns to drive immediate traffic (3k+ visits). Simultaneously, we trained their staff on strategy and optimization, leaving them with a scalable system they now own completely.

In just three weeks, Spectrum Solutions went from a concept to a fully realized brand with the messaging, visuals, and confidence to start serving families immediately.

The existing transportation division operated under an outdated sub-brand with minimal marketing support. The goal was to build a cohesive identity for CTS that reflected its value within the larger corporate portfolio, modernize its digital and physical presence, and lay the foundation for scalable marketing strategy.